"Built by studio operators. Proven on the floor, not in a boardroom."

For most of my career, I worked as a senior retail buyer — the kind of job where you learn fast that revenue doesn't disappear all at once. It erodes slowly, when the signals get ignored. Later, I followed my first passion into Pilates, teaching and eventually running a studio of my own.

On the studio floor, I watched the same pattern I'd seen in retail play out again: clients don't leave overnight. They drift, quietly, often around weeks six to eight — long before it ever shows up in the revenue.

What frustrated me was paying hundreds of dollars a month for software that tracked everything except the one thing that actually told me what to do next. So I helped build Studio Run Book — not by guessing what studios need, but from having stood on both sides of this business.